AIEJA lays out Mexico’s responsible-gaming agenda as it pushes for a fully regulated industry
AIEJA has set out a four-pillar responsible-gambling framework and argues that consumer protection and full market regulation should advance together in Mexico.
Mexico’s gaming association AIEJA has outlined a four-pillar responsible-gambling framework centered on regulation, prevention, education and technology, saying betting should remain a leisure activity with set limits. The proposal seeks to shift debate from enforcement against illegal operators toward requirements for a mature licensed market.
AIEJA called for a nationwide ban on minors’ access to online gambling and stronger oversight of vulnerable groups, citing young people’s exposure to round-the-clock betting platforms. It pointed to age verification, time and deposit limits, self-exclusion registers and algorithms to flag risky play, and credited some operators for publishing self-control guides covering budgets, breaks, loss-chasing and early help-seeking.
The association linked its agenda to full regulation, noting Mexico’s 1947 gaming law, SEGOB permits and 30% IEPS tax leave licensed firms with obligations offshore platforms avoid. It also wants continuous evaluation and public-private coordination. Earlier it warned illegal gambling was expanding before the World Cup and that over half of Mexican operators faced deepfake or AI-driven attacks. Antonio Lara coordinated its online gaming commission for seven years before joining MentorBet.
