Aristocrat Interactive’s NeoGames Studio powers Kentucky Lottery with eInstant Games

Aristocrat Interactive announced that its NeoGames Studio eInstant games have launched with the Kentucky Lottery. The first title is The Lamp, described as a proven performer in the US. The rollout is intended to expand the lottery's digital content and support responsible gameplay, the company said.

Aristocrat Interactive said it worked with the Kentucky Lottery’s iLottery systems provider, Brightstar, on integration. Chris Shaban, Aristocrat Interactive iLottery Managing Director, said the focus is delivering games players enjoy and supporting sustainable growth for lotteries, adding that Kentucky is an important market and the content should help the lottery's education funding mission.

Kentucky Lottery President and CEO Maggie Garrison said the expansion broadens online offerings and improves the player experience while generating funding for education. The lottery, established in 1989, has generated more than $8 billion in total earnings for Kentucky, with proceeds funding scholarships and grants for over 1.1 million Kentucky college students and their families, according to the announcement.