BETBY strengthens in Poland with landmark Lebull partnership
BETBY has partnered with Polish Tier 1 B2C brand Lebull to power its sportsbook with BETBY's technology, content and managed services. Lebull will keep its existing frontend while integrating BETBY's modular sportsbook offering and Betby Games esports portfolio.
BETBY said on Oct. 13, 2026, that it had strengthened its position in Poland through a partnership with Lebull, a Tier 1 B2C betting brand. The agreement will see BETBY power Lebull's sportsbook with its technology, betting content, advanced features and managed services, while Lebull retains its existing frontend.
Lebull will gain access to BETBY's event and market coverage and bespoke markets from its in-house trading team. It will also receive Betby Games, BETBY's proprietary esports offering with more than 40 titles, including hyper-localized games designed for specific audiences. BETBY described the integration as modular, allowing operators to fit its sportsbook into their existing platform and product strategy.
Stefanos Karakidis, BETBY's Director of Business Development, said the partnership highlights the versatility of its sportsbook technology and the value of managed trading services such as 24/7 risk management and AI-driven solutions. Lebull CEO Konrad Łabudek said keeping a familiar player experience was a priority while improving the sportsbook's quality and capabilities.
