BetMGM renews partnership with National Hockey League star Connor McDavid

BetMGM has renewed its partnership with Connor McDavid, a three-time NHL Hart Memorial Trophy winner who has served as an ambassador since March 2022. The operator said McDavid will continue to appear in its responsible gambling campaigns across broadcast, digital and social platforms.

Under the renewed agreement, the campaign will expand to new audiences and markets, with a focus on player-protection tools such as deposit limits, stake limits, time-outs and self-exclusion, all accessible in the BetMGM app. A third responsible gambling ad featuring McDavid is scheduled to air soon. Chief Executive Adam Greenblatt said the campaign shows thoughtful messaging can drive players to use tools like deposit limits.

BetMGM reported that its Mullet Over campaign, launched in December 2025, has contributed to a 27% year-over-year increase in accounts with deposit limits. Richard Taylor, director of responsible gambling, said the relationship with McDavid has helped make responsible gambling more relevant to sports fans. BetMGM is available in 31 markets with mobile and retail offerings.