Brazil’s licensed betting traffic plunges 74% after ban
Blask data shows licensed .bet.br traffic fell 74% within a week of Brazil's fixed-odds betting ban, while offshore site visits remained comparatively stable and no broad migration has yet been confirmed.
Brazil's licensed betting market recorded a 74 per cent fall in user reach within a week of President Luiz Inácio Lula da Silva introducing a nationwide ban on fixed-odds betting, according to research from iGaming analytics company Blask. By 1 October, the share of Brazilian panellists visiting licensed .bet.br websites was 74 per cent below normal levels, even before platforms were required to cease operations. Traffic to unlicensed betting sites was comparatively stable over the same period, varying by no more than 11 per cent.
After Provisional Measure 1.394 was published on 25 September, licensed operators stopped taking deposits. Page interactions per visitor on licensed sites fell 41 per cent the following day, indicating many users were accessing accounts mainly to withdraw funds, and branded searches for licensed operators were down 83 per cent by 1 October.
Blask said its data does not yet point to widespread migration from licensed to unlicensed platforms. It found 57 per cent of Brazilian bettors had visited an unlicensed site in the preceding 90 days, while offshore branded searches fell between seven and 17 per cent even as their share of betting searches rose from four to 16 per cent. Blask described its figures as modelled estimates.