ICONIC21 signs multi-vertical partnership agreement with Advabet
ICONIC21 will distribute its slots, virtual games and live casino content across Advabet's operator network and managed brands under a multi-vertical agreement announced on October 15, 2026.
ICONIC21 announced on October 15, 2026 a multi-vertical partnership with bespoke iGaming platform provider Advabet, also known as Adwa. The deal covers distribution of ICONIC21's gaming portfolio across Adwa's operator network and managed brands, with an initial rollout across its B2C brands before extending to its wider B2B ecosystem.
The agreement includes all major gaming verticals in ICONIC21's portfolio, with slots, virtual games and live casino content among the strongest-performing categories. Titles set to be made available include content from Gravity Games, ICONIC21's flagship live and virtual titles, and the virtual game iDealer Blackjack.
Alina Mihaela Popa, ICONIC21's Chief Commercial Officer, said the company is pleased to begin working with Adwa and described its flexibility and tailored casino solutions as a strong fit for expansion. Igor Drobaha, Head of Casino at Adwa, said the portfolio adds depth to its entertainment offering. The rollout will be completed in phases.
