Sunbet Italia goes live with Fast Track

Sunbet Italia, an ADM-licensed Italian sports betting and gaming operator, has adopted Fast Track CRM to manage CRM and player engagement centrally. The operator, run by Betpremium S.r.l. and part of Gruppo Sun Bet, offers an online sportsbook, casino, live casino, poker, bingo, virtuals and horse racing under Italian concession, alongside the group’s retail network.

Sunbet said the platform is intended to improve operational efficiency, optimise CRM campaign management and support more personalised player experiences. Its CRM director said the operator had previously managed its different products separately, making it harder to build a complete view of player behaviour; the single platform and Italian-language AI tools are expected to simplify daily work.

Fast Track AI is used conversationally in Italian and can handle CRM tasks from analysis and segmentation to campaign build and multi-channel delivery, while Sunbet retains review and approval oversight. Fast Track co-founder and CEO Simon Lidzén said Italy is a highly regulated market and that the technology is meant to support lasting growth through real-time data, one-to-one personalisation and AI.