Why one-size-fits-all compliance falls short
Greentube’s Director of Group Compliance, Roxanne Scicluna, says compliance should be embedded according to risk exposure rather than applied uniformly, and argues that a market-by-market approach remains the default for suppliers operating across jurisdictions.
In an interview published on 16 October 2026, Greentube’s Director of Group Compliance, Roxanne Scicluna, said the key compliance distinction is whether it is embedded in product decisions or reactive. Licensing and market-entry work tends to be embedded, while affiliate relationships and fast feature rollouts can lag. She said the right approach depends on an organisation’s actual risk exposure in each context rather than a single rule.
Scicluna said adapting to each market is resource-intensive but remains the default. Designing for the strictest jurisdiction is not necessarily more efficient, she argued, because no single market is strictest on every requirement, and overcompliance can hurt commercial appeal and even player protection. Local expertise and dedicated country ownership tend to outperform a centralised, one-size-fits-all model, according to Greentube.
She also said compliance supports trust with operators and players and helps distinguish regulated operators from the black market. While commercial and compliance teams disagree less on established safer-gambling rules, friction remains on newer areas such as AI-driven player engagement. Scicluna said anticipation through horizon scanning and internal alignment helps, though regulators often underestimate implementation workloads.