Gamanza Engage partners with ALL IN Platform
Gamanza Engage has made its full gamification suite available to operators on ALL IN Platform, with both companies emphasizing responsible engagement and longer-term player journeys.
Gamanza Engage has partnered with ALL IN Platform to offer its full gamification suite to operators on the platform. The companies said the integration is intended to turn everyday play into longer-term player journeys. ALL IN Platform is described as a scalable iGaming platform for launching new casino and sportsbook brands or scaling existing ones.
Operators using Gamanza Engage can build on its Responsible Engagement approach. The suite combines Smarter Campaigns, Gamification, Power-Ups, a modular reward economy and mini-games. Its gamification tools include missions, tournaments, prize drops, jackpots, chases, races and raffles, giving operators a broad set of options for designing player journeys.
Tero Vienonen, managing director of Gamanza Group, said sustained engagement across brands depends on precision, with mechanics grounded in motivation science, balanced by specialists and delivered through responsible engagement that aligns player protection with lifetime value. John Foster, chief commercial officer of ALL IN Platform, said engagement determines success and that gamification can transform player relationships when the right mechanic is used at the right moment to reward rather than pressure players.
