BetMGM and the National Football League extend partnership in Canada
BetMGM has renewed its role as an Official Sports Betting Partner of the NFL in Canada under a one-year extension covering digital and retail channels in Ontario and Alberta, with both sides emphasizing game integrity and responsible gambling.
BetMGM has renewed its status as an Official Sports Betting Partner of the NFL in Canada under a one-year extension, building on a relationship that began in 2022. The agreement covers the sports betting category across digital and retail channels in Ontario and Alberta.
The deal allows BetMGM to continue using NFL intellectual property, including the league shield, team marks and events such as the Super Bowl, in Canadian marketing, along with integrated activations and premium hospitality experiences. BetMGM says fans in the two provinces can select from more than 500 betting markets per game, including anytime touchdown scorer and live betting options, plus expanded Cash Out.
BetMGM said it will adhere to the NFL's core integrity policies and responsible gambling initiatives. Matt Prevost, the operator's chief revenue officer, said protecting the integrity of the game and player wellbeing go hand in hand. NFL Canada general manager Gavin Kemp said the extension continues a relationship that has delivered experiences for betting fans, with both parties stressing responsible gaming.
