Midnite completes Triple Crown sponsorship with extended World Snooker Tour partnership
Midnite adds the UK Championship to its World Snooker Tour sponsorship, covering all three Triple Crown events and bringing a record £1.5 million prize fund to York.
Midnite has expanded its World Snooker Tour partnership to become the official UK betting and casino partner for all three Triple Crown events. The operator already backed the World Championship and the Masters and has now added the UK Championship, which runs from 28 November to 6 December at the York Barbican.
The agreement gives Midnite branding across the Triple Crown venues: York, Alexandra Palace for the Masters and Sheffield’s Crucible Theatre for the World Championship. The UK Championship, first held in 1977, features 32 players — the world’s top 16 and 16 qualifiers — and will offer a record £1.5 million prize fund, up from £1.2 million in 2025, with £312,500 for the champion.
Midnite senior PR manager Callum Wilson said the company was proud to be involved in all three tournaments and described the extension as a natural next step after its work with WST. He said snooker had been a strong sport for the brand and that it wanted to find further ways to connect with fans.
