Peru proposes lower gambling fines and tighter influencer advertising rules
MINCETUR has opened consultation on draft changes that would cut maximum gambling fines and make operators responsible for influencer advertising.
Peru's Ministry of Foreign Trade and Tourism (MINCETUR) is consulting on a draft that would reduce maximum gambling fines and tighten influencer advertising rules. The proposal would cut caps from 50 to 11 tax reference units (UIT) for minor infringements, 150 to 35 UIT for serious breaches and 200 to 70 UIT for very serious ones.
Commercial posts would have to be clearly labelled and promote only authorised platforms. Influencers whose audiences are mostly minors would be barred, and operators would be responsible for ads run through influencers and other third parties without excluding influencer liability. Ads would have to identify the authorisation holder and number and could not target minors or present gambling as income or a solution to financial problems.
MINCETUR opened consultation via Ministerial Resolution No. 382-2026-MINCETUR, published on 21 October, with comments due by 5 November; the changes are not yet adopted. A separate congressional proposal would raise the Selective Consumption Tax on online gambling and sports betting from 1% to 5% per wager, leaving the 12% gambling tax unchanged.
