Gaming Corps signs content partnership with Veikkaus ahead of Finland’s 2027 market opening
Gaming Corps has agreed a content partnership with Finland’s state-owned Veikkaus as the operator prepares for the country’s licence-based gambling market in 2027.
Gaming Corps has signed a content partnership with Veikkaus, Finland’s state-owned gaming operator, ahead of the country’s move to a competitive licence-based market on 1 July 2027. The initial rollout will focus on Gaming Corps’ slots catalogue, with scope to add table, mine, plinko and multiplier games and proprietary titles such as Smash4Cash, A-MAZE-CADES and X-MY-WAY.
Veikkaus, which has operated for more than 85 years and serves close to 2.7 million registered customers, offers lottery, sports betting, iCasino and Instants products. It also runs Casino Helsinki and 44 gaming arcades. The operator is reshaping its business before its exclusivity over online casino and betting ends under the new licensing system.
Gaming Corps chief commercial officer Graham Greensmith said the partnership comes as Finland approaches a major market change, while Veikkaus iCasino vice president Riikka Seppänen said the supplier had delivered content quickly and brought a distinctive slots portfolio. Both companies framed the deal as part of Veikkaus’ preparations for greater competition.
