Imagine Live strengthens Italian presence with Microgame integration

Imagine Live has agreed a partnership with Microgame, described as its first aggregator in Italy and the country’s leading gaming service provider. The deal gives the live casino supplier access to Microgame’s network of more than 35 licensed operators, expanding the reach of its live dealer games and original game shows among Italian players.

Microgame’s long-standing online and retail operator relationships provide Imagine Live with an established distribution channel and local market knowledge. Imagine Live has also developed Italy-specific content, including Blackjack Italiano with native Italian-speaking dealers, and will make titles such as Land of Ra and Roulette Rouge available through Microgame’s platform.

Nadiya Attard, Imagine Live’s chief commercial officer, said Italy offered real potential and that choosing Microgame as its first aggregator there was an important step. Francesco Cuzzupoli, Microgame’s gaming and sales director, said Imagine Live’s live casino portfolio, especially its original game shows and locally adapted content, was a strong fit for the Italian market.